Project Report on Tumkur Milk Union

EXECUTIVE drumhead DAIRY INDUSTRY IN INDIA AN OVERVIEW dairy farm enterprise is an important occupation of farmers. In India nearly 70% of the raft seem on agriculture. It is the backbone of India. Dairy is cerebrate with agriculture industry to a vainglorious extent. Animal husbandry in India is an internal part of agriculture. It is mainly a folksy occupation closely associated with agriculture. In 1965, content Dairy Development Board NDDB was tack up with the objective of meeting the parcel out in of take out, e extraly in urban aras, as well as developing the plain economy through the enhancement of the draw intersectionion of the country.In 1970, NDDB took up Operation fill up program in order to ordinate take out producers co-operative in several places in India taking the Karia soil ANAND co-operative take out producers league special(a) AMUL of Anand, Gujarat as a prototype with the above object in view. friendship profile Origin of Tumkur Milk sex ual articulation Limited- TUMUL was formed on thirtieth marching music 1977 and its funding is restricted to the Tumkur district only. TUMUL was formed some for the welfargon and upliftment of the milk producers and to make the milk producers procurement a profitable business by using advanced technology.It is formed mainly for divine service the customers with better character reference milk. TUMUL is situated in Mallasandra which is 11kms away from Tumkur City. It is situated in the country-style area, which is outside the jurisdiction local ascendancy such as municipal and co-operation. ontogenesis AND DEVELOPMENT OF THE ORGANISATION Tumkur is a sporting developing industrial town in Karnataka its adjacent to Bangalore, just active 70kms towards trades union West of the national highway. The district comprises of 10 taluks with a population of 45 lakhs (2007). The humour is rather dry and the rainfall is design in the district.The taluk of Pavagada and Sira face s ignifi burn downt urine shortage throughout the year. The dairy maturement activities in the district started in declination 1976 under the KDDC with the objective of supporting the nigh urban liquid milk mart. A farm cooler 60TLPD was started in 1976 Tumkur as a feeder balancing dairy. The co-operative union of the Tumkur milk producers was registered in the year march 1977. A dairy of 1 lakh liters at Tumkur under the OF (Operation Flood) was commissioned and reach over to the union in 1987. propose OF THE issueTITLE OF THE PROJECT client satisfaction towards Nandini milk and Awareness, Opinion on Homogenized unmixed overawe milk STATEMENT OF THE PROBLEM Any product that wants to survive must concentrate on factors the likes of quality, hurt, package etc According to consumer studies bring on become essential now a days,that to for such perishable food products to receive about their preferences towards the various related aspects of the products . So it has becomes e ssential to spot the present aim of consumer satisfaction to analyze the future prerequisite for the products.More product awareness has become a probable marketing tool in the global market . Even the parcel industry is also not indigent from this area. Well designed more products can create promotional value. OBJECTIVES OF THE understand The chief(a) objective is to identify the consumer satisfaction level for Nandini milk and Awareness, opinion on match pure affright milk. An attempt to emergence the gross sales can bear issue only if the consumers are satisfied with the products and service and they go for the product again or even refer to it to other potential buyers.Thus evaluating the current consumer satisfaction level is soft necessary for improving sales as well as it provides criteria for future sales plans and to develop the marketing plans of the comp some(prenominal). SCOPE OF THE STUDY The Study is exclusive conducted for the Customers Satisfaction towa rds Nandini milk and awareness, opinion on Homogenized pure cow milk in and near the Tumkur City only. It pass on help to know the factors influencing the customers preference about the product and getting their opinion for accept product RESEARCH DESIGN firsthand SOURCE OF DATAPrimary entropy are those poised by the tec himself for the first duration and thus they are original in character, they are collected for a particular purpose. A well-structured questionnaire was personally administrated to the selected sample to collect the primary data. unoriginal SOURCE OF DATA Two types of subsidiary data were collected for the preparation of the proposal work -Internal Data was generated from federations brochures, manuals and annual reports. -External Data, on the other hand, was generated from magazines, explore books and internet (websites).LIMITATIONS OF STUDY ? The survey is limited to the potential of areas of Tumkur City only due to limitation of time. ? The sample s ize is intent to 100 due to lack of time and resource. ? The study focused on computer memory consider and thither is chance of recall bias. It may have introduced errors in the survey. ? on that point is reluctance on the part of respondents. FINDINGS OF THE STUDY ? Nandini milk is purchased by many people because they think that it is a product of Karnatakas farmers efforts. ? absolute majority of respondents opt full skim Nandini milk and homogenized pure cow milk to onsume e rattlingday. In Nandini milk there are different types of milk like toned Nandini milk, double toned Nandini milk, special Nandini milk, Good life which are presented to market by TMUKMF to satisfy the different need of consumers in best possible ways. ? Majority of respondents view about Nandini milks set is expensive, price was the only major inconvenience about Nandini milk to customers. Few respondents did say that the price is reasonable. ? Majority of respondents have never witnessed any sort of contamination or insanitary factors in Nandini milk. hich proves that people need not have any doubt or fear while using Nandini milk. ? Majorityof respondents are aware of Nandini homogenized pure cow milk but still 24% are unaware of the product this shows that company need to concentrate on its promotional activities. SUGGESTIONS AND RECOMMENDATIONS ? Conduction of Consumer Awareness Program ? consider to maintain constant price for products. ? credence of impelling advertisement programme. ? Implementation of effective cost controls method. ? Need to improve in packaging of product.CONCLUSION- Nandini milk as got very good distribution channel and it has agents in every part of the city and the daub image is too good. TMU KMF is providing the best quality products. They have understood the needs of consumer and essay their best to fulfill them. I am confident(predicate) the company will fuck off my findings relevant and I sincerely promise it uses my suggestions enliste d, which I hope will take them miles ahead of competition. I am sure the company has a very silklike future to look forward to and will be a trailblazer in its own right.